The overwhelming majority of professional carpet cleaners are respectable and legitimate businesses that will provide high quality carpet care at a reasonable price. As with every type of business, there are always a few unscrupulous business operators that will look to take advantage of the average homeowner.
Some of these underhanded businesses will cheat you on the quality of the cleaning they perform or on the type and quantity of chemicals they use. A low priced carpet cleaning company simply cannot provide the most advanced, guaranteed cleaning technology at a low price.
Many of them will use the age-old “bait and switch technique” to lure you in with a price that is hard to resist, only to change the deal when they arrive for the appointment. They will advertise a low price, then charge you more when they get there. Be clear about what is included and what is not. In this ad, the fine print says “we recommend our dual scrub method for all heavily soiled carpet”.
How many carpets are heavily soiled? All of them! Many homeowners are attracted to the low price and don't realize that the "typical" room described in the flyer is much smaller than even the smallest room in their home. Even if you held them to the “9.95 per room”, you would get a very poor cleaning.
You should also be concerned about the quality and performance ability of their equipment. You may find that the cleaning technician in your home was selling cars or serving tables at a restaurant last week. Proper education and training of employees is costly. How can you pay technicians a decent wage and have the best products and equipment when charging the lowest price?
Additionally, the coupon offer may be from a marketing firm that sub-contracts out all of their appointments for a fee. It is very difficult to maintain any quality control for work performed by a sub-contractor.
“Bait and Switch” carpet cleaners are a black eye on the carpet cleaning industry. Hopefully this article has given you the knowledge to avoid unscrupulous carpet cleaners so that your next carpet cleaning is a pleasant experience.
If you get a coupon in the mail and the price is too good to be true, it probably is.
Check out the Carpet and Rug Institute’s HOW TO CHOOSE A CLEANER article to assist you in this all important decision.